'Keep Your Head Up' is the debut single of 27-year-old American
singer-songwriter Andy Grammer from his debut album Andy Grammer and the
perfect song to welcome the new year in a positive spirit!
Originally 'Keep Your Head Up' was written by Grammer as a letter of
encouragement to himself after he’d spent an exhausting day street performing
and had little money to show for it.
The video, which features groundbreaking interactive
technology in a partnership between VEVO, Interlude and S-Curve, won an MTV O
Award for Most Innovative Video, topping entries from Arcade Fire, Robyn and OK
Go!
“The most challenging part about the video was the sheer
amount of times we’d have to tape each cut so people can go through the video
thousands of different ways,” Grammer says, “It was crazy.”
The video is without a doubt amazing! What I really love though is the
positive vibe of 'Keep Your Head Up'! It is an irresistible pop song that
blends heartfelt lyrics with unforgettable up-lifting melodies and relaxed sounds. If you like the sound of Jason Mraz and Maroon 5 you'll love Andy Grammer!
"Whatever you do’s gotta be honest, and for me to write a song that
just has a negative outlook, that’s just not who I am. So it wasn’t like a
conscious thing, like, “I only wanna write this upbeat, positive music,” it’s
just kind of me writing what I know" Andy says.
Great, if it sounds that good, no reason to change your direction,
Andy! Check out the video to 'Keep Your Head Up' below.