OMG Finally There Is A Lingerie Brand That Isn't Retouching Its Models

24/01/2014
 

"No more retouching our girls and no more supermodels. Why? Because there is no reason to retouch beauty. The real you is sexy. Rock on @AmberTolliver! #AerieREAL#nofilter#beautiful#you"

 
 
 
 
 

Aerie asked girls to tag their pictures on Instagram and Twitter to be featured on their website "We love the REAL you! Tag your pictures with #AerieREAL for a chance to be featured on Aerie.com! #nofilter#beautiful#you"

 
 

The brand also asked girls what #AerieReal mean to them "Tell 'em @Halla_vanzee! Real women are beautiful. What makes you #AerieREAL? Tag your message and photo for a chance to be featured on Aerie.com. #regram#beautiful#nofilter#noretouching"

 
 

Aerie's real models are gorgeous! "Time for us to get real. Time for us to think real. No supermodels. No retouching because...the real you is sexy! #AerieREAL#beautiful#beyou#perfectpairs#sharethelove"

 

Aerie encourages women to be proud of themselves the way they are. We love it!

"The real you doesn't need to be retouched. Beautiful words by the talented Kate Winslet. #AerieREAL#wednesdaywisdom#imperfections#beyou"