Perfect campaign for "Dads Who Play Barbie" is a step towards breaking gender roles

25/01/2017
Dads, daughters, and Barbie dolls. There are no better match.

The toy company Mattel's, latest campaign shows just how important it is for fathers to enter their children's imaginary play world.

If the video wasn't heartfelt enough already, their tagline for the campaign certainly is:

"Time spent in her imaginary world is an investment in her real world." 

Along with fathers being able to play with Barbies, young boys have also shown up in some commercials for Barbie.