OMG Finally There Is A Lingerie Brand That Isn't Retouching Its Models

 

"No more retouching our girls and no more supermodels. Why? Because there is no reason to retouch beauty. The real you is sexy. Rock on @AmberTolliver! #AerieREAL#nofilter#beautiful#you"

 
 
 
 
 

Aerie asked girls to tag their pictures on Instagram and Twitter to be featured on their website "We love the REAL you! Tag your pictures with #AerieREAL for a chance to be featured on Aerie.com! #nofilter#beautiful#you"

 
 

The brand also asked girls what #AerieReal mean to them "Tell 'em @Halla_vanzee! Real women are beautiful. What makes you #AerieREAL? Tag your message and photo for a chance to be featured on Aerie.com. #regram#beautiful#nofilter#noretouching"

 
 

Aerie's real models are gorgeous! "Time for us to get real. Time for us to think real. No supermodels. No retouching because...the real you is sexy! #AerieREAL#beautiful#beyou#perfectpairs#sharethelove"

 

Aerie encourages women to be proud of themselves the way they are. We love it!

"The real you doesn't need to be retouched. Beautiful words by the talented Kate Winslet. #AerieREAL#wednesdaywisdom#imperfections#beyou"