Kmart ditches ‘Plus Size’ women’s clothing for brand new label

goss 14/09/2017

In a push to move beyond labels, Kmart in America is renaming their plus-size clothing as “Fabulously Sized.” 

Launching alongside their new campaign, ‘I Can’, the department chain says they’ve made the decision to follow trends in the market around diversity promotion and body positivity.

In addition to the change in its American stores, Kmart will also be extending sizes for all of their women's apparel.