Kiwi drivers are being encouraged to shift from alcohol to coke this summer, after Coca-Cola announced it will pick up the tab for sober drivers.
Drink driving is one of the biggest killers on New Zealand's roads.
In the Waikato alone, the Ministry of Transport calculates alcohol contributes to 27 percent of road crash deaths.
Nearly 200 restaurants and bars around New Zealand have signed up as part of the promotion.
Under the plan, which started on Wednesday and runs until February, designated drivers can text 'driver' to 345. In return, they will be given three coupons for free Coca-Cola drinks.
The promotion is supported by Waikato Regional Council, Hospitality NZ and Auckland Transport.