A US child who courageously spoke up about how bullies abused him and told him he had no friends now has quite a few - and they're in some very high places.
An emotional Keaton Jones was filmed by his mother Kimberly, tearfully recounting the abuse he faced at school - and after being posted online, the video quickly went viral.
In the clip, the young Keaton cries, as he talks about his mistreatment and encourages others in his situation not to let it bother them, because "[the bullies] suck".
"Why do you find joy in taking innocent people and finding a way to be mean to 'em? It's not okay," he wept.
"They made fun of my nose, they call me ugly, they say I have no friends. [They] poured milk on me and put hands down my clothes."
Since it was posted on social media last Friday, the video of Keaton has gone viral, attracting more than 19 million views and garnering 300,000 reactions.
Among those who watched the clip were a plethora of celebrities, who have now come out in force to offer support, friendship and VIP treatment.
Hollywood actor Chris Evans led the charge, offering Keaton and his mother tickets to the Avengers: Infinity War premiere in 2018, while UFC boss Dana White offered to fly him to Las Vegas for a hang out at the sport's headquarters.
Chris Brown, Cardi B, Dr Phil, Ryan Seacrest, Enrique Iglesias and Patricia Arquette are among the other celebrities to express their sympathies to Keaton.
In a follow-up Facebook post, Ms Jones said she was "humbled by the voice my boy has been given".
"He's a little boy who desperately wants acceptance, that I have to try to find a way to navigate him through the difference in true acceptance and attention," she wrote.
"I know God has His hand in this and I trust that the right things will happen in the right time."