Technology is always evolving and Google's latest invention has some people scratching their heads.
Google's voice assistant now learns and remembers exactly what you tell it. The ad for the new feature shows an elderly man using the feature to remember details of his late wife 'Loretta'.
The ad is a bit of a tear-jerker, but some have called the whole thing 'creepy' - based on how much personal info the new feature collects about you.
Check out the viral Super Bowl ad above and make your own mind up!