KFC are ditching their iconic 'finger lickin' good' slogan after 64 years

goss 25/08/2020

KFC worldwide have made the decision to put a stop on their iconic slogan - at least for the time being.

'Finger Lickin' Good' is a phrase that has been associated with the takeaway outlet for more than 64 years, but due to Covid-19 the fastfood company is halting it.

"The world has changed, times are tough and everyone's needed to adapt, and that includes us," KFC said in a statement.

"Our 'It's Finger Lickin' Good' slogan has been around for 64 years for good reason … But we can all agree, this year has been like no other and right now, our slogan doesn't feel quite right.

"So for that reason, we'll be pressing pause on using it in our advertising … for a bit, anyway."

Sounds like you might have to come up with a new way to describe your favourite fried chicken!