Cadbury are releasing a brand new block of chocolate to help raise awareness for breast cancer.
The 'Pinky' block is based on the popular bar. The Dairy Milk block contains pink marshmellow and chewy caramel chips.
"Breast Cancer Foundation NZ plays such a significant role in supporting Kiwis who are impacted by breast cancer," a spokesperson from Cadbury NZ said.
"The special-edition Cadbury Dairy Milk Pinky block is our way of giving back to BCFNZ, helping to raise awareness and encouraging Kiwis to get involved in the 2020 Pink Ribbon Appeal."
Evangelia Henderson, from the Breast Cancer Foundation also spoke about the importance of awareness around the disease.
"Breast cancer affects the lives of so many New Zealanders. The backing our organisation receives is crucial in enabling us to help look after Kiwis going through breast cancer, as well as their family and friends." she said.
"2020 has been a tough year on all of us, and it has only highlighted how important it is to stay connected to friends and family," Henderson added. "We encourage Kiwis to register for the Pink Ribbon Walks and join us for a great cause."
The new Pinky Block is in stores today. More info on the Breast Cancerr Foundation of New Zealand is online here.