Alae release new springtime single alongside groundbreaking video

wired 21/10/2019

Hit Me Where It Hurts, the first single from Alae’s freshly sealed partnership with Canadian producer Justin Gray and Anti Gravity records has been released, alongside a local first of it’s kind music video featuring the work of some of NZ’s most renowned music video directors.

Recorded in Los Angeles, Hit Me Where Hurts wraps a tale of one-sided love in a a springtime slice of slick soulful pop. 

Songwriter and vocalist Alex Farrel-Davey states; ”Hit Me Where It Hurts was the first song I’ve ever written in a group situation, and with people I don’t know. The process was massively unfamiliar, but it flowed so well. It’s really opened my mind to to a more collaborative songwriting process, which is something I would have been really closed off to previously. It was a real privilege to work with such a knowledgeable collective.”

The video for Hit Me Where It Hurts has no less of a story to tell, and its bold concept brings together five of New Zealand’s best music video directors for a kiwi collaboration like no other.