An upscale restaurant has banned children aged five and under – and the result?
Business is booming.
Italian restaurateur Pasquale Caruso told his local newspaper, the Mooresville Tribune, that too many crying, screaming, and misbehaving youngsters had brought complaints from diners.
So he had to act.
The Italian restaurateur and father-of-two, from North Carolina in the United States, adopted the policy after his establishment risked losing money.
Mr Caruso said since his namesake restaurant, Caruso's, put the measure in place reservations have increased from 50 to 80 each day.
"Banning children has always been a topic in the industry and every owner says, 'I wish I could do it'," he said.
"People don’t want to come in and spend money on a nice meal and an evening out, when there’s constantly food on the floor, loud electronic devices keeping kids entertained, and small children screaming. It was just the right decision for my business".
On social media one man said that he'll "definitely" visit the restaurant now there'd be no danger of loud children interrupting his dinner.
Another punter agreed, writing on Facebook: "I support the restaurant! No one is making you go there - it is the right of the owner! GET OVER IT!"
But some have called the ban "ageist".
Gary D Elam sarcastically suggested that Caruso's provides sections for "obnoxious adults".
Paul Bastek commented that restaurants instead require parents of "disobedient" children donate money to charities, such as Planned Parenthood.