The US ad features a mother and her grown son sitting on a couch, the son guessing the flavours of their favourite coloured candy.
However, he's not eating any.
Things turn weirder as it is revealed the son is attached to his mum via a giant umbilical cord, which is how he's tasting the Skittles.
The situation reaches peak creep when the two look at each other and laugh.
Mansonesk cult flashbacks come to mind and the ad ends with the boy saying "I miss Dad", which brings to mind questions about what happened - a mother-son bonding murder, perhaps?
Thanks for the nightmares Skittles.