A new study has shown that spending on someone else will make you happier in the long run than spending money on yourself.
A group of 50 participants were split in two, one group was tasked with spending the money on themselves while the other group spent the money on others. Brain scans at the end of the 4 week spending period showed that those who spent the money on others showed far greater signs of happiness.
‘The behavioural and neural changes induced by this method are striking, considering that participants had neither received nor spent any money at the time of the experiment.’
‘Our study provides behavioural and neural evidence that supports the link between generosity and happiness,’ they concluded.