Sometimes resisiting the urge to buy everything in sight at Kmart can be a bit of struggle... You go in needing one thing and leave with a whole heap more!
While you may feel guilty for going overboard from time to time, an expert has shared why your impulse shopping isn't all your fault.
Tom Meyvis, a professor of marketing at New York University's Stern School of Business, says that stores like Kmart are designed to make you buy more than you originally planned to.
While talking with Refinery29, Tom said:
"Stores have an idea about the path [shoppers take], Walmart was once famous for doing things like putting like Band-Aids next to fishing hooks and things like that. Something you don't naturally associate, but once you see them there, it makes sense. So when people come in for something in one category, you can cross-sell, you can sell them something that compliments in the next product category by making sure they're right next to each other."
So there you go, we'd say next time you go to Kmart watch out for the 'cross-sell' but let's be honest, there's no hope for any of us.