Gillette receives mixed feedback for their new viral ad taking on masculinity

goss 16/01/2019

Gillette have received mixed reaction for their latest viral ad campaign. In the ad, the company takes on stereotypical masculinity - but some people aren't too happy about it. On YouTube the video has over 300,000 dislikes and just 70,000 likes.

"Bullying. Harassment. Is this the best a man can get?" the company asks.

"It's only by challenging ourselves to do more, that we can get closer to our best. To say the right thing, to act the right way. We are taking action."

What do you make of the ad above?