A Kiwi woman's honest Facebook post about beach bullies has gone viral online with tens of thousands of people sharing and liking her story.
Her message about body positivity has really struck a chord with people - especially since many Kiwis will be spending loads of time at the beach!
"To the guys who pointed and laughed when I took my sarong off today at Mt Maunganui Beach, bearing my soul (my bikini body) to the world, I just want to say (excuse my language but) **** YOU!" her post began
"It’s because of d***heads like you that people are so incredibly insecure about their body image.
It’s because people like you that people become anorexic, obese, bulimic, self harm, commit suicide...I could go on...
No, you are not responsible for the entirety. But YES, you have to take some responsibility.
So next time you see someone like me on the beach in a bikini or in a situation similar, before you laugh and point, take a moment to think about the damage you may just do, because not every person, young or old, male or female, will have learnt to have the thick skin, or the resilience, or the self confidence, that I do to brush it off.
Parents, I urge you to teach your children that there is no one body shape, but instead that there is a rainbow of beautiful bodies.
I urge you to teach them not to stare directly at a bigger stomach than they might be accustomed to seeing on tv or in society, but instead, to look at a persons face and into their eyes.
I urge you to teach them to be kind to all types of people, regardless of their outer appearance.
I urge you to teach your children to accept people for exactly who they are on the inside.
And I urge you to teach your children to be role models to those around them who aren’t being taught this, and to be the positive change we need to see in the world, so that in 5 or 10 or 20 years time, no more people are pointed at and laughed at by the way they look when they wear a bikini on the beach."
You can read the woman's post in full below...