Ritz reveal their cracker ridges serve cheese lovers a handy purpose

omg 15/07/2021

Crackers with crinkled edges always seemed like an aesthetic decision, rather than a functional design.

But Ritz has revealed there's more than meets the eye to their iconic cracker edging.

In a video posted to TikTok, the cracker company revealed that their cracker ridges act like a cheese slice perforator, making it easier for you to get your cracker toppings to the correct size.

So if you love yourself a bit of swiss but don't like using cutlery - use the Ritz, with Ritz captioning their hack "the more you know".

Watch Ritz's hack video below: