The ad is titled "All That We Share" it is made into the form of a social experiment. The ad asks Danes of all ages, backgrounds, and ethnicities are gathered together in a room and separated into their 'stereotypical' boxes drawn on the floor. An announcer asks people with different backgrounds and experiences to step forward and out of their boxes.
Suddenly people find themselves sharing something in common with people that they might have thought of as complete opposites to them.
The world might be a slightly kinder place if all of us tried a little harder to see ourselves in those that we may normally fear or distrust.
"And the there's us."