Taylor Swift announces her new 'Reputation' album

Taylor Swift has announced more details about her new album - it's called Reputation, it'll be released in November and the first single drops this week.

The 'Blank Space' hitmaker recently emptied her social media accounts and official website, then posted a cryptic snake video as a tease before announcing the new information via Instagram early on Thursday morning (NZ time).

Swift also released what's believed to be Reputation's cover art, which features newspaper articles about her along with a black and white photo of her face, which is pulling a sultry expression.

In an interesting use of her Instagram account, Swift now has three images above three videos, which correspond to form a larger pattern. 

Photo credit: Instagram | Taylor Swift

Given the newspaper motif in the image, it's likely Swift will finally be addressing her headline-filled 2016 on the new record, where she broke up with boyfriend Calvin Harris, and had a public feud with Kanye West and Kim Kardashian.

The first single from Reputation will be released on Thursday night in the US, before the full album is released on November 10.

Newshub.