Introducing 'ROAD by Karangahape', the perfume you never knew you needed.
Auckland's iconic Karangahape Road probably isn’t the sort of place you’d think would inspire a new perfume, but someone has managed to capture the essence of one of the most diverse and all-embracing places in Tāmaki Makaurau into a single bottle.
For just $100 per bottle, the fragrance will be available to buy over the next forty days starting this Friday exclusively at various stores on, you guessed it. K Road.
That's right, ‘Road by Karangahape’ is here to tickle all of your senses and transport you to the vibrant heart of this iconic locale with just one spritz.
But this fragrant endeavour is not just about smelling like a wild night out, all the revenue goes directly to Lifewise, a housing support charity running the not-for-profit café Merge on K Road.
If the scent alone isn't tempting enough, every bottle purchased comes with a small piece of the road itself. A chunk of concrete slab has been "borrowed" from the ongoing Central Rail Link Karanga-a-Hape construction project to give you a legit piece of the action.
Who needs diamonds when you can have a concrete keepsake?
Nathan Taare, the mastermind behind ‘Of Body’, the perfume brand responsible for this aromatic creation, told Stuff, "All great perfumes contain 'bad smells' and 'good smells,' and K Road contains those things in droves."
He's got a point there. After all, what makes life interesting if not the contrasts? The highs and lows of the street make for a fragrance that's delightfully balanced - just like a night out on K Road.
But let's be clear: This perfume is probably best to be saved for the more special occasions.
Wearing it to the office on a Monday might lead to some awkward HR meetings. No need to bring your wild side to the water cooler. Keep it for those moments when you want to add a touch of mischief to your day.
According to an Instagram post advertising the product, the bold scent captures the essence of wet pavement, beer-infused leather, incense burn, coffee, nicotine, dance floor armpit, hair clippings and a number of other unique aroma's wafting around the central Auckland street.
It's a blend that certainly captures the spirit of the street, stimulating memories and adventures with every spritz.
And now, they've gone above and beyond by crafting a fragrance that embodies the very essence of this unique place. Perfume is just water, spice, and sex appeal, after all.
And with Road by Karangahape, they've captured all that and so much more.
