Heavy rain has brought flooding to parts of Hong Kong this week, but an elderly man reading his newspaper in a shopping mall Starbucks was undeterred.
A photo showing the man sitting in a completely flooded Starbucks, totally unfazed, was posted on Facebook by Hong Kong broadcaster TV Most.
The caption reads, "Huh? The newspaper said that it would be raining today! But I forgot to bring my umbrella."
The man was dubbed 'Starbucks uncle' on social media after generating more than 19,000 reactions and 2500 shares.
The internet has gone crazy for him, with many people photoshopping him into more extreme locations while he continues to not bat an eye lid.