Maybelline's newest campaign face is surprising

Maybelline have their first ever male face fronting a campaign for their new mascara 'The Colossal: Big Shot'.

The 25-year-old is a so-called “beauty boy” started out by posting make-up tutorials to his millions of followers on his YouTube channel Manny Mua .

Manny Gutierrez got his inspiration from watching his mum transform with make-up from a young age but it wasn't until much later that he started to experiment with make-up himself.