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Kmart's 'secret' colour coding system is blowing shoppers' minds

Kmart's 'secret' colour coding system is blowing shoppers' minds

Who knew?
23 March 2020 6:15AM

Considering the amount of time we spend stocking up on essentials and not-so-essentials in Kmart, you’d think we’d know everything there was to know about the place. Apparently not though. 

It might be blatantly obvious to some, but for others, finding out Kmart uses colour coding to organise their products is mind-blowing (figuratively of course). 

One shopper posted her discovery to the ‘Kmart Hacks & Decor’ Facebook group, sharing that Kmart’s home brand products are colour coded according to what section it was found in. 

“Not a hack (but) did everyone know all the Anko-branded stuff are colour coded?!” she said, alongside a pic of some exercise equipment. 

“My husband just pointed it out to me casually and my little mind was blown.”

Apparently the shopper and us weren’t the only ones who didn’t realise this seemingly obvious fact, with the post gaining hundreds of comments:

“So cool,” one shopper commented.

“The colour coding is super helpful when decanting boxes, sometimes something may look like it may belong in one area but the colour will help decipher which area it really belongs in,” said another. 

“This information is cool but I’m more interested in learning how to get a husband to go to Kmart with you,” another shopper laughed.

Some Kmart workers also chimed into the conversation, saying the colour coding helps them just as much as it does shoppers:

“I work at Kmart and it made my life so much easier to do my returns especially if they are out of my usual area when I noticed they were colour coded,” one said.

Another worker shared: “Makes it easier for customers to know what section everything is and also for us when putting stock away.”

“Honestly if it wasn’t colour coded half the time us staff wouldn’t even know what section it would be aka kids vs. home or sports items vs. outdoor play,” another added.

So how does it work? The coloured packaging is used across Kmart’s ‘Anko’ home brand products in 10 categories:

  • Sporting = Lime Green

  • Camping and outdoor equipment = Dark Green

  • Luggage and bags = Dark Blue

  • Kitchen and appliances = Orange

  • Bathroom = Blue

  • Kids’ stationery = Purple, Yellow and Pink

  • Baby and nursery = Light Purple

  • Pets = Grey

  • Wooden toys - Beige

  • Electronics = Black

The more you know! Shop smarter everybody.