Kmart has caught the attention of shoppers with their new aroma diffuser.
The $49 diffuser features artificial flames emanating from a sleek black casing.
While the product description tells people to “Allow yourself to relax with its in-built mist and light selections with timer options”, it seems to be creating a bit more of a panic.
The intriguing diffuser was quickly shared on social media when a shopper came across it and shared a screenshot in a Kmart Facebook group.
"This is too funny not to share," the shopper captioned the photo. "Doesn't this look like a toaster on fire to anyone else?"
Kmart describes the diffuser's appearance as creating a "fireplace ambience."
We just hope the diffuser doesn't only smell like burnt toast!
However, people have also praised the diffuser's unique aesthetic and it has only received five-star reviews on their website.
“My boss has one in his office and it looks amazing!” one wrote, with another adding “Yes, my daughter has one and it’s horrific lol. I worry that the neighbours are going to see it ‘burning’ when on at night and then the fire brigade [will] rock up!!”