Adidas ignored this commercial made by students, and now they probably regret it

This incredibly moving Adidas commercial created by 26-year-old student filmmaker, Eugen Merher

The commercial revolves around an elderly former marathon runner. He has spending a boring existence in a rather unlovely retirement home, until one day he finds his old battered Adidas trainers, and decides to relive his younger years by taking them for a run.

By the end of the advert you will be cheering, or crying, or both... But sadly, the ad was ignored by Adidas' communications department.