What should have been a cherished moment turned into a massive disaster as a crowd of people witnessed one man drop his diamond ring.
A recent NBA game had couples in the crowd kiss each other for the infamous Kiss Cam. And when one man kissed his girlfriend, he got to one knee holding a ring in his hand, to the surprise and delight of the crowd around him.
However, one overexcited fan patted him on the back to congratulate him - and made the man drop his ring into the stands.
The bystanders immediately got up to search, while the woman, who hadn't given her answer, angrily yells at the culprit as he tries to help.
It's unsure if the ring was ever recovered, but the memory of it will forever be awkward.