In news that is leaving many people confused, iconic Australian brand Jim’s Mowing is starting a women’s beauty franchise.
According to 9News, Jim’s Beauty started up at the beginning of this month and offers at-home “teeth whitening, waxing, spray tans, manicures, pedicures, facials, lash and brow tinting” as well as a bridal package.
Jim Penmen, the entrepreneur behind the companies, believes the Australian people want an at-home beauty business.
"They know a lot of people, especially women, who would be very interested in doing it and thought there would be a good market for it," he said.
"We've had a massive number of inquiries. We've got 263 unanswered leads so far in the last week but we haven't got a franchisee yet... So what we're really looking for is franchisees."
Across social media, the general consensus is simply 'why?'.
“Do they use a mower on the unwanted hair?” one person wrote on X. “A hammer on extra bumps on the nose and wrenches on the crooked teeth?”
“Is this a joke?" another said. "Like is it April Fools or something?”
“I wonder if they can lawn mow my back?” a third added.
“Mmm...nope...nope and nope,” one more wrote.
As it turns out, Jim has 50 different brands under the name. These include Jim’s Hazardous Control, Jim’s Traffic Control and even Jim’s Jumping Castles and Party Hire. I mean, why not I guess?
In other weird beauty news, Dior recently announced Bonne Etoile, a perfume made for babies.
Now, it’s not exactly the perfumes we go spritzing on our necks, it’s actually a scented water for babies that's apparently "as simple as they are."
According to the Dior website, the fragrance is “formulated without alcohol and with 98% natural-origin ingredients, for good tolerance of the fragile skin”.
I think I'll just stick to what I have right now, thanks!